Girl Math = The rationalization for spending.

As a boutique buyer I bought styles with the same rational as I made my own personal purchases. As the years went on my buying strategy became more zoned in on who my my core customer was. Their lifestyle, likes, dislikes whether it was a particular cut, color, or esthetic but my core principles alway remained the same.

Does the style warrant the price? I classify by Specialness or Cost Per Wear.

Every woman's closet should house two types of clothing. Show Stoppers and Core Pieces. Every thing in between usually goes unworn.

Show Stoppers are those pieces that are so stand out that people will be stopping you to ask were you got it. They are unique prints, bold colors, amazing cuts.

Core Pieces are those styles that seem to mix and match endlessly with a variety of other things in your wardrobe. They may be you favorite tee shirt, a great layering tank, or my favorite, the everyday dress.

It's a dress that is so simple at first sight you may not recognize how magnificent it really is, until you put it on and realize its "everything".

The fit flatters your body, the fabric is ultra comfortable and then the styling begins in your head ( well my head). I can wear it with tennis shoes, I can wear it with flat sandals, I can dress it up for night with a heeled sandal. I can accessorize with a belt, with out a belt, bold earrings, a statement necklace, a hat, a headband. I can layer it under a button down, a blazer, a cardigan, throw a cropped sweater over it!

And that my friend is pure Girl Math. That dress now only costs you pennies per wear because you're gonna wear it over and over. 

And that's why I've created Savraé. The ultimate core collection of moisture-wicking, wrinkle-resistant, highly durable, figure-flattering styles. 

 

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